Guide to Facebook and Instagram Image Optimization

Let us help you optimize your FB & IG images.

July 10, 2020

Facebook and Instagram has been helpful to local businesses at these times. They are the most used social media platforms in our community. To help them boost sales, we put together the latest, most up-to-date social media image sizes in this handy guide.


It doesn’t take you to be a Photoshop guru to optimize your Facebook and Instagram images if you just follow our recommendations. We assure you , your images will look good on your computer and on mobile. Note: Always use 72 ppi or dpi for web.  


Please follow these ideal Facebook image sizes:


  • Facebook profile picture size: 180 x 180
  • Facebook cover photo size: 820 x 462
  • Facebook link image size: 1200 x 630
  • Facebook image post size: 1200 x 630
  • Facebook event image size: 1920 x 1080
  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628
  • Facebook video ad size: 1280 x 720
  • Facebook Story ad size: 1080 x 1920
  • Facebook group cover image size: 1640 x 922
  • Facebook messenger image ad size: 1200 x 628
Click on the image to download the template. Or you may also download the template here.



Recommended Instagram image sizes:

  • Instagram profile picture size: 110 x 110
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
  • Instagram Stories size: 1080 x 1920
  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide
  • Instagram photo thumbnails: 161 x 161
  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
  • Instagram IGTV video size: 1080 x 1920
Click on the image to download the template. Or you may also download the template here.

Let us help our selling community boost their business through social media! Sharing is caring!

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The adventure awaits! We'd love to aid you in your journey. We thrive in building community based platforms and bringing them to the online world. Do not hesitate to contact us. We will get in touch with you as fast as we can!  Agyaman kami!

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